Mojo, la pièce manquante de l’offre créateurs de Dailymotion

Mojo: Enhancing Dailymotion's Creator Offering

Dailymotion, a subsidiary of the CANAL+ group, has acquired Mojo, a mobile video creation application enhanced by artificial intelligence. This acquisition strengthens the platform's "creation" segment, aimed at building a comprehensive ecosystem for digital content creators.

Launched in 2018, Mojo provides a mobile application for creating animated videos for social media. It offers customizable templates, visual effects, video generation from text or images, background removal, and automatic subtitling. Mojo boasts over 50 million downloads , 300,000 paying subscribers , and 3 million users, including independent creators, marketing professionals, and visual journalists.

Mojo appeals to a new generation of mobile users, often described as prosumers . According to Guillaume Clément, CEO of Dailymotion, Mojo makes content creation accessible to all while delivering professional quality results.

The integration of Mojo is part of a longstanding repositioning strategy by Dailymotion, focusing on three complementary functions:

Distribution : 5,000 monetized publishers worldwide, reaching 400 million monthly users. Monetization : Proprietary technology for advertisers. Creation : Enhanced by the addition of Mojo.

This approach aims to create an all-in-one platform where creators can design, publish, and monetize content without leaving the Dailymotion environment.

Mojo will continue as a standalone application, but its features will gradually be integrated into Dailymotion's offerings, particularly for professional and advertising clients. The goal is to transform viewers into creators and creators into self-sufficient, monetizable publishers directly through the platform.

The transaction amount has not been disclosed, but the acquisition aligns with targeted efforts to position Dailymotion as a European alternative to dominant platforms. CANAL+ confirms that the transaction has no significant impact on the group's capital.

Founded in 2018 by Francescu Martinez and Jean Patry, both veterans of mobile video, Mojo was created with the belief that mobile would become the primary tool for professional video content creation , even for non-designers.

After participating in Y Combinator, the founders quickly launched the application's initial version, focusing on stories and reels. Their ambition is to make motion design accessible by simplifying interfaces and ensuring high-quality output.

The business model is based on a freemium with in-app subscriptions , combined with a unique acquisition strategy leveraging content virality shared on social media, driving growth.

By 2020, Mojo surpassed 20 million downloads , with significant adoption in countries like the United States and Brazil . By 2024, the company reportedly achieved $1.2 million in net monthly revenue , maintaining profitability with a product-focused team and no traditional sales force.

With its product-first approach , hybrid user base, and expertise in mobile and video content, Mojo could play a strategic role in Dailymotion's ecosystem, leveraging the founders' experience.

D’après FrenchWeb.